Sponsored, Nofollow And Other Link Attributes
Link attributes communicate information about a link relationship, but they do not replace editorial judgment about the host page and context.
- Start with relevance and the actual page, not a headline metric.
- Verify publisher quality manually before approving a placement.
- Keep current seller terms and live site conditions separate from older assumptions.
- Judge the actual publication and context, not a metric in isolation.
- Define your requirements before reviewing available placements.
- Keep a record of what you approve, publish and monitor.
Rel Sponsored
The sponsored value is designed to identify links created as part of advertisements, sponsorships or other compensation arrangements.
Rel Nofollow
Nofollow is another link relationship value publishers may use when they do not want to imply a standard endorsement relationship.
Check What The Publisher Uses
Do not assume the attribute before publication. Understand the site's policy and the commercial arrangement involved.
Quality Still Matters
A useful placement can provide audience exposure and context beyond a simplistic follow/nofollow label.
Frequently Asked Questions
Can I Choose The Link Attribute?
That depends on the publisher and the nature of the placement.
Does Nofollow Mean A Link Has No Value?
It can still have referral, discovery and brand value; avoid reducing the decision to one attribute.
Should Paid Placements Be Disclosed?
Follow applicable search-engine guidance, publisher policies and advertising/disclosure requirements.
Keep Exploring
Continue with the Backlink Quality guide, browse the Knowledge Hub, or learn how to manage placements after ordering.