Guest Post Placement Approval Checklist
A checklist reduces inconsistent decisions and makes it easier to explain why a placement passed.
- Start with relevance and the actual page, not a headline metric.
- Verify publisher quality manually before approving a placement.
- Keep current seller terms and live site conditions separate from older assumptions.
- Judge the actual publication and context, not a metric in isolation.
- Define your requirements before reviewing available placements.
- Keep a record of what you approve, publish and monitor.
Relevance Check
Does the site's normal editorial subject overlap the target page? Does the proposed article create a natural bridge?
Visibility Check
Review ranking pages, keywords and trends. Investigate strange combinations rather than using a fixed traffic threshold blindly.
Editorial Check
Read recent posts for substance, editing, topic consistency and sensible commercial linking.
Final Context Check
Confirm the target URL and proposed anchor or reference fit the article readers will actually see.
Frequently Asked Questions
Should I Use A Minimum Dr?
A minimum can help screen inventory, but manual quality checks should decide final approval.
What If Traffic Has Fallen?
Investigate the cause and current relevant sections rather than rejecting solely from the chart.
Can I Reuse A Publisher?
Potentially, but repeated placements should still have distinct, relevant editorial reasons.
Review the current offer and order the placements that fit your campaign.
Order Guest PostsKeep Exploring
Continue with the Campaign Management guide, browse the Knowledge Hub, or learn how to manage placements after ordering.